Like Stella found her groove, the Obama administration and the GOP may have found theirs. As we move closer to the general election, campaign strategies are starting to coalesce and becoming more apparent. For Obama it is tapping into the the “us against them” sentiment that is presently permeating through American culture. From tackling corporate jet owners to going after oil companies, anything with Big in its description, with the exception of government, seems to be fair game. And when you look at recent polling on topics that are related to this sentiment, evidence is suggesting that this is a pretty coherent strategy.
What is left for Republican candidates? Well the other side of the coin of course. Richard Stevenson at the Caucus blog expounds.
In the context of the 2012 campaign, however, it has taken on a much more partisan edge, invoked by Republicans as a way to define President Obama as weak, lacking in core American values and almost unpatriotic.
It is easy to dismiss as election-season jingoism, the political equivalent of a “We’re No. 1” chant from the cheap seats. But the exceptionalism argument offers some voters a reassuring counternarrative to persistent joblessness, a long-term hollowing out of the middle class and a sense that the nation’s best days are past. And it intensifies the pressure on Mr. Obama to avoid sounding defensive about the difficult challenges he has faced as president and to articulate a positive story for why he deserves another four years. [...]
God knows that in terms of sound bites and video there is more than enough to make political cannon fodder out the Democrats. But the effectiveness of an America is #1! ad campaign is still determined by presentation. It’s awful easy to get caught up in fervor and come across as jingoist or nationalistic. The way I see it is there needs to be more hopeful and optimistic outlook, relying on the American idea that we are a nation of underdogs that was never supposed to succeed, but did. And that we may be knocked down but we are by no means out. This ad produced by the coal industry tends to epitomize what I am talking about. (Yeah…I know its an ad from the coal industry, but we aren’t talking issues here we are talking about political strategies.)